Global tech businesses choose me to enhance their B2B content marketing. Why?
They know if they need to capture new leads, re-engage customers or reach a new target market with a unique new feature, I'm the freelancer that can be trusted.
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With 14 years in marketing in SaaS, HR and tech, I offer unmatched speed, quality and results, with no catch.
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Recent Results
Fintech: Achieved 1 million views and 1k+ conversions monthly through impactful blogs
B2B2C: Secured page 1 rankings for a client, generating 16,000 monthly blog readers and significant interest.
SaaS: Elevated a multi £bn business with top-performing content, driving over 1500 visits per month.
Proptech: Delivered 20+ converting demos monthly using a unique email marketing strategy.
Samples & Timings
B2B Case Study - 8 hours
IoT and software development case study
Includes interviews, write up, content analysis and research, keyword pulls and more
Longform B2B article - 3 hours
Employee rewards and benefits
Includes keyword inclusion, subheaders, proofing, revisions, analysis and internal interviews
Short Opinion Led Article. - 2 hours
Self-generated content based on keyword provision. Tone of voice, re-writes, provided as a document.
Supply chain / AI tech
Whitepaper - 12 hours
HR software
Extreme detailed research, interviews internally and external quotes. Analysis of existing data and competitor work. Revisions and keyword inclusion.
Guide / eBook Sample - 8Â hours
Product and service-focused guide for promotional use at events and converted to a web doc. Includes design, content and revisions, as well as unique research.
SaaS
Case study:
Acaboom
Before:
Former agency was very costly but ineffective.
No rankings for relevant keywords.
Sole reliance on referrals for new business (zero new business from SEO)
Technical issues from neglect and setup errors, all harming site performance and speed.
No content strategy or plan - yet!
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After:
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500% increase in organic conversions, resulting in consistent high-quality organic inbound SEO leads.
Month-on-month traffic growth - a 683% boost in new user traffic!
862% surge in engaged traffic (interactive visitors).
34% longer average website visit duration, driving lead conversions.
Monthly addition of new keywords, as well as consistent keyword improvements, and top-ranking for competitive terms in their niche.
Created a content plan and have added 50+ new content pieces
Transformed features and home pages for better conversions.
Implemented Pillar Page Strategy
Enabled author features and refined long-form content.
Executed a strategic link-building plan to elevate domain authority.
About Elaine Keep
As a child, I was known for creating my own magazines (complete with ad space!) Popularity was my middle name...
After leaving university, where I studied journalism and media, I started writing funny pieces for local magazines. I became a professional content writer in 2008 working for the UK's largest outdoor brand. I then moved into marketing management with a range of PLCs and tech companies. In 2016 I became the editor of Incentive&Motivation magazine, and after the birth of my one and only child, I became a full-time freelance B2B content writer.
My Core Services
I turn my hand to brochures, white papers, blogs, articles, script writing, internal comms and beyond. However, here are my key strengths.
B2B Email Copywriting
Newsletters, customer communications, solus emails and lead funnels.
SEO focused B2B website content
Site content, entered into a CMS or wireframed with you for a rebrand or launch.
Video Scripting
Content for your B2B explainer video, advertising or promotional use.
B2B Whitepapers and Downloads
Researched white-papers that cover interesting insights and updates to generate B2B leads.
Social Media Advertising
Socially suited advertising content with brand guidance and tone development
Blog Content
Regular blogs, keyword tracked and ranked to improve organic search
Social Media Content
Engaging regular B2B social content with value for the reader and your reputation.
Content Revisions
Improvements to site pages and existing content with a new tone, keyword focus or ROI strategy
Copywriting with substance
"If you do it for joy - you can do it forever." - Stephen King
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I get a lot of pleasure from being able to take a complex product or service, to get to the core of it's point of difference and to communicate this frankly, honestly and directly to a desired audience. When this is done consistently, business will come as a direct result - and that's what drives me and why I love my work!
...But I won't write for just anyone.
"Every man must be left quite free to choose his own work. No form of compulsion must be exercised over him. If there is, his work will not be good for him, will not be good in itself, and will not be good for others."
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Who puts George Orwell on their website?
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Well, wait until you hear this.
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I loved writing for B2B the instant I joined my first SaaS business. Yes really! Because the products and services I work to tell the story of do improve working lives and days, I feel good about what I do. When I know people are getting value for their money and making a wise decision - that shines through my content.
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For that reason, I choose to work with businesses that offer excellence in their service, product or as a long overdue market disruptor.
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As far as specialisms within B2B go, I have plenty of recent experience in SaaS, tech, reward and HR. I am also best suited to growing SME / global businesses.
My clients are spread as far apart as Singapore, Amsterdam and across the UK.
Darren Tracey, Love2Shop
Elaine helped us to craft an extensive series of promotional emails for use by our sales team when nurturing relationships with prospects. These emails have dramatically improved the way we present our broad array of services to those who may be unaware of everything we do. She also scripted an excellent guide to help improve our credibility in a particularly specialist field, which has been downloaded extensively from our website. I’ve been very impressed with the quality of content generated and will definitely use her services again in the future.
Request my portfolfio
If you are interested in a copy of my portfolio, including copywriting samples, proof of ROI and real life examples - get in touch!
Rates and New Clients
2023: I am fully booked at present and only have space for short projects or content pieces.
I work with medium to large/global business clients and currently do not offer services to sole traders or micro businesses.
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I can offer a project-based fee, day rate, monthly time-capped pricing or retained models as you wish.
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As a guide, typical prices start at £600 per day.