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Business owner hunting down a freelance B2B copywriter? I'm Elaine Keep, and I write many things for the brands you know.

With over a decade of full-time marketing experience working with multi million pound brands, I write B2B content for businesses who want content that will capture new leads, re-engage customers or reach their target market. 

If that's you, keep reading!

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About Elaine Keep

I grew up in Oundle, Northamptonshire and have been based in Sheffield since leaving university. I've always been writing something, and as a child was known for creating my own magazines (complete with ad space!) After leaving university I started writing for local magazines and became a professional content writer in 2008 working for one of the UK's largest brands. I then worked in marketing management with a range of PLCs and tech companies and became editor of Incentive&Motivation magazine. After the birth of my one and only child, I became a full time freelance B2B copywriter.

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My Core Services

As a B2B copywriter I turn my hand to brochures, white papers, blogs, articles, presentations and pitches through to event stand designs, wider marketing material and beyond. However, here are my key strengths.

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B2B Email Copywriting

Newsletters, customer communications, solus emails and lead funnels.

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SEO focused B2B website content

Site content, entered into a CMS or wireframed with you for a rebrand or launch.

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Video Scripting

Content for your B2B explainer video, advertising or promotional use.

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B2B Whitepapers and Downloads

Researched white-papers that cover interesting insights and updates to generate B2B leads.

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Social Media Advertising

Socially suited advertising content with brand guidance and tone development

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Blog Content

Regular blogs, keyword tracked and ranked to improve organic search

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Social Media Content

Engaging regular B2B social content with value for the reader and your reputation.

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Content Revisions

Improvements to site pages and existing content with a new tone, keyword focus or ROI strategy

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Copywriting with substance

"If you do it for joy - you can do it forever." - Stephen King

I get a lot of pleasure from being able to take a complex product or service, to get to the core of it's point of difference and to communicate this frankly, honestly and directly to a desired audience. When this is done consistently, business will come as a direct result - and that's what drives me and why I love my work!

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I write B2B content for almost anything...

Event stands, brochures, banner ads, magazine articles, bios, lead generating emails, cold outreach, price comparison documents, video scripts, award submissions...The list goes on. If it needs words, I can help.

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...But I won't write for just anyone.

"Every man must be left quite free to choose his own work. No form of compulsion must be exercised over him. If there is, his work will not be good for him, will not be good in itself, and will not be good for others."

Sounds a bit cheesy, right? Who puts George Orwell on their website?

Well, wait until you hear this. 

I loved writing for B2B the instant I joined my first SaaS business. Yes really! Because the products and services I work to tell the story of do improve working lives and days, I feel good about what I do. When I know people are getting value for their money and making a wise decision - that shines through my content. 

For that reason I choose to work with businesses who offer excellence in their service, product or as a long overdue market disruptor.

As far as specialisms within B2B go, I have plenty of recent experience in SaaS, tech, reward and HR. I am also best suited to growing SME / global businesses. My clients spread as far apart as Singapore, Amsterdam and across the UK.

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Elaine helped us to craft an extensive series of promotional emails for use by our sales team when nurturing relationships with prospects. These emails have dramatically improved the way we present our broad array of services to those who may be unaware of everything we do. She also scripted an excellent guide to help improve our credibility in a particularly specialist field, which has been downloaded extensively from our website. I’ve been very impressed with the quality of content generated and will definitely use her services again in the future.

Darren Tracey, Love2Shop

A genuine pleasure to deal with, as well as producing such brilliant, comprehensive and prompt work. We always say that we only like doing business with good people at Motivates, and Elaine is really up there. Whenever there’s the chance we really look forward to commissioning and seeing the results.

Andy Ling, Director, Motivates

Elaine is incredibly focused on us as a business, understanding us instinctively. The creativity, especially in copywriting, means she always has fresh new ideas, often thinking about things differently but with a clear focus on return on investment. Elaine has been working with us to grow the business, and we look forward to continuing this engagement.

Mark Rutter, Director, Tractivity

Elaine supplied Love2shop Business Services with a regular supply of thoughtful, well-researched, high quality blogs. We were never disappointed with her work, and I wouldn't hesitate to recommend her services to another business.

James Hague, Love2Shop

We've been using Elaine to help write content for our blog and she is fantastic to work with. The speed that she works at is outstanding, all I need to do is issue a quick brief and the work appears in my inbox a couple of hours later. I would thoroughly recommend her services.

Fred Gulliford, Commonplace

We've had lots of creative ideas and results from using Elaine and have worked with her rebranding and positioning Acaboom for over 2 years. We wouldn't hesitate to recommend her.

Suzanna Mavity, Director, Acaboom

Elaine created a full suite of marketing communication for us and dramatically improved our social media and email engagement rates with prospects and partners. The work on automated emails, alongside event marketing and expertise across the whole ‘marketing mix’ put us in a fantastic position to serve our existing customers and target new business. I would not hesitate to recommend Elaine

Damon Bullimore, CEO, BriefYourMarket

We have been delighted with the work on undertaking blogs, social media and SEO work for us. The organic traffic has blown PPC out of the water for us - we are spending less and getting more customers. Fantastic!

Wendy Carter, CEO Collection Pot

Elaine is a brilliant content writer to work with. She has supported SMB at the Access group and contributed towards increasing organic traffic. Elaine is an absolute pleasure to work with and I look forward to more projects together in the future.

Sophie Parry, Divisional Marketing Manager- Access People (SMB)

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Request my portfolfio

If you are interested in a copy of my portfolio, including copywriting samples, proof of ROI and real life examples - get in touch!

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Rates and New Clients

I work with medium to large business clients and at present do not offer services to sole traders or micro businesses. 

I can offer a project based fee, day rate, monthly time capped pricing or retained models as you wish.

Typical prices start at £560 per day. 

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FAQ

What do B2B writers do?

A B2B copywriter will use words to help get more customers, to engage existing customers and to increase or improve brand awareness.

What B2B content works best?

Regardless of where it sits and what it looks like (guide, video, blog, social), the best B2B content strategy is to have a very clear target, and to write for them. This is the best way to dramatically improve conversion rates.

How much is a B2B copywriter?

The average cost sits around £150 per hour across the UK. You can read more on my blog article 'how do I hire a B2B copywriter'.

What strange tip makes B2B content better?

To write as if you are talking to new colleague during a car share. As the journeys get longer, you would loosen up and add more stories and detail. In the first journeys, you'd be interesting, helpful and warm - and evidently, human. Try it, it works.

How do you become a copywriter?

I studied media and journalism, took a detour into recruitment and Camp America, and started as SEO content writer for one of the UK's largest brands at the very bottom of the food chain and plugged away for 3 years. Learn lots, do extra work, reach out to people, build a portfolio and stay positive!

How long does an article take to write?

A typical 1000 word article takes around half a day for a simple topic, or up to a day for a complex researched piece with optimisation and multiple editing rounds.

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Over to you  - reach me today

20 - 22 Wenlock Road, London N17GU
(Registered address only)

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