Getting subject lines right - let's get back to basics
If you ever want to understand or admire great copy, you can do a lot worse than to look at tabloids. When Celtic was defeated by...
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Elaine Keep
- Jan 3, 2023
- 2 min
Content marketing resolutions for 2023
Need a resolution? Here are the ones I think you should do - (knowing nothing about you but as a freelancer having seen many businesses...
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Elaine Keep
- Oct 19, 2022
- 4 min
Just for fun: Supermarkets
Before writing content was my job, I used to love to write for fun. I even did it for free! Ah, the charms of turning a hobby into a job....
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Elaine Keep
- Oct 5, 2022
- 1 min
Free B2B content writing brief template download
What's worse than a bad brief? No brief at all! While I do take verbal or super short briefs, the work usually takes longer. That's just...
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Elaine Keep
- Oct 3, 2022
- 2 min
Use the simple 'UUU' technique to write B2B content
This post is all about U,U,U. Not to be mistaken with you, you, you - because, as you know, talking about yourself too much is the best...
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Elaine Keep
- Sep 27, 2022
- 4 min
Writing Tools and Ideas to Help You Write Better B2B Content
As a B2B copywriter I spend a lot of time glued to my computer, writing! I know, such surprises to be found in this blog. If you've...
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Elaine Keep
- Sep 23, 2022
- 4 min
Headlines that overcome reader objections will work harder for you
When you're trying to write headlines that persuade, it can feel like you're swimming upstream. You know your product or service is...
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Elaine Keep
- Sep 15, 2022
- 2 min
Would you hire a 'bad' agency?
"We do things differently. Disruption over the status quo. Don't like it? We aren't for you. Sign up for the newsletter, you sh*t." If...
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Elaine Keep
- Sep 14, 2022
- 4 min
Content ideas for a (busy) CEO
I have worked with many businesses of various sizes and scale and the majority of CEOs are lurkers on social media. They are likely to...
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Elaine Keep
- Sep 5, 2022
- 8 min
Answered: How do I hire a copywriter?
You might be searching online, interested in answering the elusive question 'How do I hire a copywriter?' To summarise there are a couple...
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Elaine Keep
- Aug 30, 2022
- 5 min
Why I Chose to Rebrand My Business to My Personal Name
There's no one quite like me, I'm told. (Could that be an insult?) Here's why I switched my corporate name of Your Marketing Managed to...
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Elaine Keep
- Aug 23, 2022
- 4 min
How to build a social media content calendar
Welcome! If you have come from my post on why using national holidays for marketing is a bad idea, that's super, or perhaps you just want...
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Elaine Keep
- Aug 23, 2022
- 3 min
Need Social Media Content? Step away from the 'National Day of....!'
I'm not a fan of 'National Days' and Awareness Days for marketing hooks. When I started coming up with content calendars, back when I...
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Elaine Keep
- Aug 11, 2022
- 3 min
Advanced tips for writing great B2B case studies
How can you write B2B case studies that are a little more interesting than the standard 'problem, solution, results'? It's all about how...
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