What's worse than a bad brief? No brief at all!
While I do take verbal or super short briefs, the work usually takes longer. That's just how it goes!
I have been known to do the same thing for designers - firing off a quick line like
'can you make a social image of a goose on a bike with smoke out the back and the usual logos?'
Not helpful - and when I get back a clipart of a goose with last year's logo, who's to blame?
I've had mega briefs before, but they can also be a hindrance.
It's great to have guidance but sometimes it can say 'start this sentence with this...' and every fibre in me screams 'nooooo!'
So, I created my own brief template for content and copywriting that you can download and use, no pay-gate or email capture - just have at it.
This includes all the bits you need and nothing else you don't - and it's a one pager.
Dates to submit